Audience Engagement Officer

City of Melbourne 3.3★

  • Permanent, full-time
  • Employee discounts program/Optional ADO available
  • $82,099 plus 10.5% Superannuation

We are the City of Melbourne, a City of possibility and place to be bold and inspirational.

We are rapidly transforming to meet the evolving challenges faced by a global city. With a vision of being a leading organisation for a leading capital city, our mission is to create positive impact for our community. Each day, we work with passion and purpose so that together we achieve incredible things.

Together we Make the Difference

How this position will Make the Difference to City of Melbourne…

The Audience Engagement Officer is responsible for growing our online audience and engagement rates by creating and sharing content, monitoring channel performance and delivering information to our audiences via their primary channel of choice.

This work involves activity across ‘digital channels’ including but not limited to, City of Melbourne owned social media channels, Councillor and Lord Mayor owned social media channels (via their office), internal communications channels and platforms, Recreation and Waterways owned social media channels, website(s) via multiple CMS, partnering agencies/organisation, BAU customer journey communications via multiple CRM’s and promotional marketing emails.

You can bring…

This role is more than posting content, you will own our brand, and diversify and deepen our audience’s connection to us.

You’re a story teller and expert communicator, you’ll find the magic that happens every day across the City of Melbourne’s Recreation and Waterways and prepare it in a variety of mediums for consumption.

We’re currently undergoing a brand and digital transformation.

We’ve never understood our customer better and working closely with marketing, we need you to help craft our first ever channel performance strategy, because you’re just as obsessed with trends, data driven yet innovative content creation and the digital customer experience as we are.

The usual post and content performance KPI’s are yours to define and drive.

How to apply…

As part of the online application form you are required to:

  • attach your resume
  • attach a separate cover letter, responding to the selection criteria outlined in the position description (no more than one page)

For further information about the position please directly contact Nic Andrew – Marketing Customer and Communications Team Leader

Any queries about the role, please send an email to Nic Andrew –

Applications will be accepted up until 11:45pm, Tuesday 7th February 2023.

If you have any questions regarding our recruitment process, please read our FAQ’s – City of Melbourne – Recruitment Frequently Asked Questions

If you have any questions, or for more information, please contact

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City of Melbourne is proud to be a workplace that champions diversity. Our commitment is for our people to be safe, included and supported so that they can be at their best. As an equal opportunity employer, we encourage applications from people regardless of their gender identity and expression, ethnicity, cultural background, sexual orientation, disability and age. We look for the right values, skills and knowledge to build our capabilities so that we can best deliver for our community.

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