Digital Copywriter

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Job Details
Part-time1 hour ago
  • Work from home
  • Customer service
Full Job Description
Dear Wordsmith,

We’re looking for a copywriter with a flair for direct marketing. Someone with a love of wine, and the ability to communicate stories authentically online, especially via email marketing.

We work with small brands, often agricultural entities who need their stories told and budgets are often tight – but there’s a real sense of pride being the mouthpiece for a brand to tell their story. It’s what sets us apart. This person will understand the digital ecosystem, how to craft a marketing message with a passion for writing engaging and results oriented copy.

You write social posts and email copy in your sleep. Your words can be serious and worthy as well as light-hearted, witty and humorous. You’ll have a passion for the English language – you understand the nuances of tone, syntax, crafting strong calls to action and you’ll be skilled at thinking through how to convey the message in a digital marketing environment.

This is a very much a hands-on role, in which you can utilise your craft of the written word in a very practical setting to deliver marketing stories in a way that drives results.

Have a strong understanding and experience in writing digital marketing copy, especially driving results via email. Experience working in an agency crafting direct responses would be favourable.

Deliver digital copy with creative flair, calls to action and that will capture attention. An understanding of marketing copy is essential.

Have a strong understanding of search engine optimisation principles, with the ability to write website/online copy to help drive website search results.

Be able to write quickly and understand importance of marketing call to action in communications.

Be able to manipulate and massage copy in different tones of voice, for various channels and scenarios, helping to convey individual brand stories

Write client email copy, delivering short, punchy and on-brand messaging

Develop, plan and write social media copy for content calendars

Have a thorough command of the English language, with strong attention to detail and a sound knowledge of grammar, punctuation and communications principles (you shudder to see “your” used when it should be “you’re”)

Repurpose content to ensure its appropriateness across different channels while maintaining the consistent communication of key messages

Ability to manage multiple projects and deadlines with flexibility to change plans quickly

Ability to identify proactive opportunities to enhance our clients’ businesses and keep up-to-date with the latest social strategies and trends

A solid customer service orientation and the ability to form strong client relationships

A passion for wine and food brands is especially favourable, as we essentially have the privilege of conveying our clients’ stories online and it’s the people that often make this content spring to life.

Ideally this role would involve some time in our Rozelle office (but we are open to work from home for the right candidate). We’re open to how the work could work flexibly and are well recognized for our unique work culture in making part time roles work if this is a deal breaker for you.

Sound like you?

Please apply by sending a cover letter and your CV with links of previous writing experience, expectations of your salary range to Yes, this is critical in how we’re evaluating candidates so if you’re serious about joining the Mastermind family as a writer, we want to hear your story.


Trish Barry and the Mastermind team

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