Head of Digital Marketing

Swinburne University of Technology

Job Details
3 hours ago
  • Data modelling
  • Adobe Marketing
  • Digital marketing
Full Job Description
We are seeking an outstanding individual to help drive Swinburne’s long-term digital marketing strategy and to lead a high performing team of digital marketing professionals and analytic experts to support the University’s business goals.

Reporting to the Chief Marketing Officer, you will be a strong communicator and an expert at maintaining effective professional relationships with internal and external stakeholders and working collaboratively across all functions and levels of the University.

You will have overall accountability for the Swinburne website and will be responsible for expanding our digital and data-driven marketing capability and continuing to embed a new digital marketing operating model that focuses on data and insight-based decision making, ‘best in class’ customer experience and customer centric behaviours, and champion this operational shift across the broader marketing function.

About You

To be suitable for this role you will need to have experience in the below key accountabilities:

Proven digital marketing experience driving demonstrable results and customer experience outcomes

Significant experience in a similar leadership role with experience in organisational-wide digital transformation, and the implementation and management of digital technology platforms (such as Adobe Experience Cloud and consent management)

Well-developed stakeholder management expertise, including the ability to consult widely to gain cooperation and input from various sources, synthesise a range of views, and influence key stakeholders to achieve the digital transformation and growth goals

A full list of selection criteria is available within the position description.


Degree in marketing, advertising, design, business, IT or equivalent

About Swinburne University of Technology

Swinburne Horizon 2025 draws upon our understanding of future challenges. With this new strategic plan, we choose to build Swinburne as the prototype of a new and different university – one that is truly of Technology, of Innovation and of Entrepreneurship, and proud of it. We are committed to a differentiated university proposition in education and research, so that:

Every Swinburne learner gets a work experience

Every Swinburne graduate gets a job

Every Swinburne partner gets a tech solution

Swinburne is the prototype of global best practice

The achievement of our 2025 moon shots depends on our capacity to work collectively, always, as One Swinburne.

To Apply

Please submit your CV and cover letter addressing your suitability for this position.

To review the Position Description and to apply, please scroll down to the bottom of the page.

If you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to Swinburne’s Jobs website to access the Position Description at the bottom of the page.

Please Note: Appointment to this position is subject to passing a Working with Children Check.

If you are experiencing technical difficulties with your application, please contact the Swinburne Talent Acquisition Team on staffrecruitment@swin.edu.au.

Applications Close: Sunday 26th March 2023 at 5pm.

Swinburne offers flexible working options, leave and parenting/carer policies to support work life balance.

Equity and Diversity

Swinburne is a large and culturally diverse organisation and we are proud of our commitment to equity, diversity and inclusion through key initiatives. For further information on all our initiatives visit our Equity & Diversity website.

We welcome and encourage applicants from diverse backgrounds to apply.

We are committed to making the recruitment process fair and equitable for all our candidates. If you have specific accessibility or support requirements please contact inclusion@swin.edu.au

Aboriginal and Torres Strait Islander Applicants

We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.

For any support please contact DeadlyCareers@swin.edu.au or for more information on our Indigenous strategies please follow the link to our RAP Reconciliation Action Plan

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant. (#LI-SW)

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